The Business Game Plan To Attract Customers
The process of developing a marketing strategy is straightforward. Although, many start with the tools - the media. Digital marketing trends influence marketing and advertising decisions. For many businesses, they will live or die by that media trend.
On the other hand, a successful marketing strategy takes a few steps back to the market and your message. From there, you can begin to develop a long term marketing strategy.
My basic definition is that it is getting the right message to the right people via the right media and methods.
First of all, you need to put together the right message. Find a hook. Develop your Unique Selling Proposition (USP). Then differentiate your business, product, or service with that USP. Quickly explain why they should choose you over your competition. Highlight your competitive advantage. Then summarise the benefit of your business, product, or service.
From there, you are ready to communicate and present your message.
Next, you need to identify and pick the best targets... Who are you selling to? You'll need a clear picture of who they are. What they like and don't like. You need to know more about them than Alexa. Then you can market smarter with target marketing.
Now you're in the right spot to pick your media. For best results, use multimedia and multichannel marketing to hit your target multiple times.
Most businesses will have a website or an app to promote. If you do, then you'll probably want more traffic and downloads. So search engine optimisation (SEO) and app store optimisation are likely to be important... Along with content marketing, email marketing, social media and paid marketing.
However, many businesses advertise their brand and products online and offline to drive sales. Then there's a host of business variations in between. Either way, you're in a better situation with your message and target market when injecting them into a multi-media or omni-channel campaign.
From there, it is always prudent to maximise the total customer value... You've spent the money getting a customer, now, make them feel appreciated and important to keep them spending money with you.
To do that well, you might need to hire an expert marketing strategy consultant. Then you can build your marketing plan to attract more prospects, convert leads and close sales.