Pay Per Click Marketing
Instant Traffic To Convert Into Buyers
Sometimes you need fast results. Accordingly, paid media can drive targeted traffic to your landing page for you to convert into customers.
As it happens, pay per click is a great medium to test your marketing campaign, product or service, then refine it and roll it out and turn advertising into profit.
Pay Per Click (PPC) is an online marketing model where the advertiser pays a fee each time someone clicks their advert. For each click, you, the advertiser, receives a visitor to your page.
Therefore, PPC is a way to quickly drive traffic to your website or application rather than organically gaining visitors through SEO.
Accelerate Sales Through PPC Marketing & Advertising
Most people think of Google Ads, formally Google AdWords, when referring to Pay Per Click. Although, online paid media goes a lot further than PPC, Google and search engine marketing (SEM).
With search engine marketing, you can send quality prospects to your page. From there, you can convert that Pay Per Click traffic into leads and sales. PPC is an effective way to position your brand, products or services in front of customers searching for your goods.
That way, you can increase your search engine visibility and get instant results with PPC marketing services.
On the other hand, your advertising campaign could consist of display advertising within Google Ads on their display network. That could mean your advert is displayed in front of a person while they check their emails. Or on any website that has chosen to display Google Ads and get paid by Google Adsense.
While Google is the largest network, other paid media options are available. These include Bing and Yahoo's paid search engine marketing. Plus, social media adverts like Facebook and Instagram use a PPC model. Or your advertising campaign could suit Outbrain and Taboola's native advertising platforms.
How do you know which is best?
In a nutshell, knowing who your customer is will help you and your PPC marketing company to determine where to place your ads. Besides that, your PPC agency will optimise your marketing and advertising for each channel and campaign.