Use App Installs & Engagement Campaigns To Boost ASO

By Jody Lee on 26th Dec 2023

Quickly Send Targeted Traffic To Your Optimised App Store Page To Convert Paid Traffic Into Engaged Users & New App Downloads

Well, let’s talk about the magic of App Store Optimisation (ASO) and paid user acquisition. It’s like a beautiful dance where each partner enhances the other’s performance.

Picture this, your pay-per-click ads working around the clock, driving those app installs and engagement. Now, not only do they push up your engagement numbers, but they also give your app store rankings a hearty boost. The beauty of it? Each channel feeds into the other. So, if you’re looking to score in app marketing, you’ve got to press with both.

Now, let’s look at the lineup and talk about mobile app advertising campaigns. These star players are out there, day in and day out, targeting potential customers and asking them to install your app or game. And guess what happens when they do? Your app installs go through the roof, increasing your total downloads ranking factor.

And to top it off, those downloads you get from a smashing app install advertising campaign. They’re not just about the numbers. They add to your download velocity and give your app ranking points in the app store. So, in essence, an effective app install campaign is like a gift that keeps on giving. It’s a surefire way to boost your ASO, drive targeted traffic to your optimised App Store page, and turn that paid traffic into engaged users and new app downloads.

On the flip side, ASO is your golden opportunity to skyrocket your app installs campaign conversion rate, and slash your acquisition cost.

With a well-optimised app store page, you’re not just inviting users in. You’re rolling out the red carpet, making them feel welcome. You’ve got your keywords in place, your app description is on point, and your screenshots are so good they can’t help but click that ‘Install’ button.

It’s not just about getting people to download your app. Oh no, it’s about getting them hooked, engaged, and coming back for more.

App engagement campaigns? They’re your secret weapon. They get your existing users all riled up and ready to take action within your app. And you know what happens then? That sweet, sweet signal gets sent straight to the app store. Your engagement rate soars as those in-app events transform into in-app actions.

Wanna boost those app installs and supercharge your app engagement? Get your app or game out there in the limelight. Advertise it in Google Play, Apple App Store with Apple Search Ads, heck, even outside the app store walls.

Grow your user base using Facebook mobile app installs

We’re talking Google App Campaigns, and social media ads on the likes of Facebook, Twitter, and TikTok. And let’s not forget about the other players in the game - Microsoft, Yahoo, you name it.

Each is a pearl, ready to be displayed to achieve your advertising objective of app installs or in-app events. The app world is your oyster, and it’s time to go pearl diving!

Exploit App Campaigns To Enrich ASO

The single worst number in business is uno, just one. One customer, one media source - it’s a disaster waiting to happen. If that tap suddenly runs dry, you’ll die of dehydration.

Take the Apple policy shift, for instance. Those privacy updates, especially that App Tracking Transparency (ATT) hullabaloo, really threw a spanner in the works for Facebook’s ad strategies. Limited access to user-level data? That’s a gut punch.

I’ll tell you, advertisers were left gasping - a whopping 50% drop in ROI. But did Facebook throw in the towel? No way. They did what any savvy business would do. They adapted, they innovated.

They threw cash into contextual targeting, allowing advertisers to still hit their mark based on interests and online behaviour. No direct identification is needed. They cooked up new attribution models and conversion tracking solutions, ones that didn’t rely on individual user IDs but on aggregated data.

And the cherry on top? They tweaked their bidding and optimisation algorithms, giving priority to campaigns that can still pack a punch even with limited data.

So, what’s the takeaway here? Don’t put all your eggs in one basket. Diversify your strategies and stay nimble. Because in this game, the only constant is change.

Look, we’ve got to understand this. It's not just about throwing money at the problem. Sure, buying downloads and engagement across as many channels as possible can give your ASO a good step up. But that’s only if you’ve got the dough to spend and a campaign that’s worth its salt.

So you’ve got to make the smart moves. Pick the right app campaign channels for you. Get ready to send the herd to your slick, optimised app store page to get them to install your masterpiece. Or maybe you’re trying to coax them into using your app, getting them to make in-app purchases... making sales, essentially.

Don’t kid yourself, this ain’t charity. When you make smart use of these app campaigns, you’re pulling the strings. You’re the puppet master in this game, manipulating your ASO ranking to your advantage. But remember, it’s a game of chess. Every move counts. Play it smart, and you’ll see your app soaring in the rankings.

Apple Search Ads

Apple Search Ads is your ticket to visibility in the bustling App Store digital marketplace. Here’s the deal - when people are on the hunt for a new app or game, and it happens to be in the same ballpark as yours, these ads are your golden opportunity to catch their eye.

Now, let’s not beat around the bush. The app stores are the largest discovery channels for users. That’s why App Store Optimisation Services are hotter than PRIME drinks. Apple themselves have spilled the beans - a whopping 70% of App Store visitors use the search function to find their next digital distraction. Can you imagine? Nearly two-thirds of all downloads happen after a search. And the cherry on top? Over 50% of the search results ads convert.

Plain as day, Apple Search Ads are your key player to boost your iOS app download volume and velocity. It’s a no-brainer - if you’re serious about App Store Optimisation and fattening your bottom line, you’d be a fool not to take advantage of them.

Search tab ad on the Apple App Store next to the campaign creation page

Just imagine - your app could be the first thing potential customers see in the search tab, sitting pretty at the top of the suggested apps list. Or maybe they’ll stumble across your app or game promoted at the top of their search results. You’ve got your bait on a hook or two.

Mobile search results ads on the App Store

Whether you aim to reel in some fresh faces or get back in touch with those who’ve already tasted your services, Apple Search Ads is your trusty sidekick. They’ve got all the tools you need to tailor your audience, like a bespoke suit.

They’ve simplified advertising, and in a world where time is money, that’s priceless. Picture this: you can conjure up ads automatically using your artfully assembled and optimised App Store product page. And that’s not all - you can create up to 35 different ad variations from your custom product pages. Each one can be aligned with a distinct keyword theme or audience interest. It’s like having a whole team of salespeople, each speaking directly to a different customer.

And the best part? It all works together as smoothly as a well-oiled machine. Every ad can be seamlessly integrated with App Store Connect and Apple Search Ads. It’s a tasty solution - and it’s right there at your fingertips.

Google App Campaigns

These app campaigns are your easy access point to promote your Android and iOS apps across Google’s many products. Imagine your app getting the limelight on Google Search, the Google Display Network, YouTube, Discover, and directly within Google Play and other apps. It’s like having your app everywhere, all at once.

App Campaigns for Engagement, Reengage and Reactivate Mobile Users at Scale

Want to reel in users and get them hooked on your app? Google Ads for Apps is your bait. No matter where your target audience roams, Google App Campaigns, previously known as Universal App Campaigns, have got you covered. It’s like casting a million fishing lines in the internet ocean.

These campaigns are easy-peasy, just like Apple Search Ads. Google takes the reins and uses your assets from your app store listing to whip up a variety of ads. The rest? It’s all automated and optimised to make sure users find you and your fantastic app.

These automated ads can put your app on the map, promoting it to fresh faces with App Install ads. It's like having a direct line from your ad to your Google Play Store listing or Apple App Store product page.

google discovery google play ad install

Now, don’t start thinking you have to do all the heavy lifting. Google Ads has your back. It’ll automate your targeting and bidding, but don’t forget - you still hold the reins! You can tweak and tune your campaign to target high-value users based on juicy actions like in-app conversions.

But hey, don’t stop there! Why just get new users when you can re-engage the old ones? That’s where app engagement ads come into play. These nifty tools let you engage with your users and whizz them right to a targeted landing page in your app.

With App campaigns for engagement, you can:

  • Re-engage people who haven't used your app or game for a while
  • Target high-value people that haven’t paid or purchased in a while
  • Drive in-app purchases for your product or service
  • Remind people with items in their cart to complete check-out
  • Re-engage people who have installed your app, but haven’t opened or used it yet
  • Promote a live event or sale

App campaigns for engagement may help you improve customer retention and long term revenue for your app by increasing your active users, generating sales, and reducing churn.

Google Ads

And if you want to give them a show, you can create up to 50 custom store listings. Craft these pages from head to toe precisely for your target customer. Then add them to your app campaigns or promote them with their custom URLs. You're putting them on centre stage and watching them perform.

And for the grand finale, let me introduce you to pre-registration campaigns for your Android app. This is your chance to stir up excitement and anticipation among new users even before your app hits the store. It’s like throwing a pre-party before the big bash! To the app store, it’ll look like people are just itching for your app to drop. It’s marketing magic at its finest.

Why not harness the magic of app ad campaigns to climb the ladder and put your app or game on top of the app stores? Yes, you heard me right. This isn’t like SEO, where you can't buy your way to the top of organic search result rankings.

Advertising your app or game directly impacts your App Store Optimisation. App ad campaigns drive app store ranking factors in your favour. So, you can buy your way to the top if you have deep enough pockets.

As you pump up those app store ranking factors, courting them with your irresistible paid media charm, you’re actively shoving your app store rank upwards. And the beautiful part? The higher you climb, the harder it is for others to push past you.

Now gear up, get into your app ad campaign diving suit, and dive for those pearls. It’s a thrilling swim, and I promise you, it’s one you won’t regret.

  • Mobile App Store Optimisation

    App Store Optimisation (ASO) Guide

    A definitive App Store Optimisation (ASO) guide to improve your app's visibility and appeal in app stores, leading to more app installs, users, and customers.

  • Woman expresses love for the optimised mobile app experience

    Supercharge App Store Rank Through Optimised User Engagement

    Boost your app's ranking in the app store by optimising user engagement. Improve dynamic ranking factors and keep them stimulated to come back for more.

  • custom product page decreases cost per acquisition

    Custom Product Pages To Scale Acquisitions & Decrease Costs

    Unlock the power of custom product pages to boost app store acquisitions and lower costs. Personalised App Store landing pages tailored to specific audiences can revolutionise your app marketing strategy. Learn how to create and optimise custom product pages for maximum impact.

  • App Store Product Page Optimisation Variants

    App Store Product Page Optimisation

    Find your best performing App Store product page with product page optimisation. Compare different app icons, screenshots, and app previews. Test up to three variants of your product page against the original. Then apply the best performing page to improve ASO.

  • Increased app installs from store listing acquisitions

    How To Increase App Installs

    Boost your app downloads with app marketing strategies. By following these tips, you can increase your app's visibility, reach a wider audience, and drive more downloads.

  • App Store custom product pages

    Create World-Class Custom Product Pages

    Learn how to create App Store custom product pages to boost your conversions, acquisitions and revenue. Create variations of your app’s product page to showcase different benefits, content, or offers for target marketing.

  • Discover your app in the app store and search engines

    Optimise App Store Discovery Channels

    Optimise your app to get discovered in the app stores and search engines. Uses these advanced strategies for ranking higher in search results. Each channel is different, so make changes to boost your app's visibility and attract more users.

sophisticated marketing target
Significantly Increase Your Company's Revenues
Create and tweak your marketing strategy, plan for action, and set out your marketing campaign.
sophisticated marketing target Get Your Strategy To Increase Revenues
sophisticated marketing target
Significantly Increase Your Company's Revenues

Create and tweak your marketing strategy, plan for action, and set out your marketing campaign.

sophisticated marketing target
Significantly Increase Your Company's Revenues
Create and tweak your marketing strategy, plan for action, and set out your marketing campaign.
sophisticated marketing target
Significantly Increase Your Company's Revenues

Create and tweak your marketing strategy, plan for action, and set out your marketing campaign.