Use App Installs & Engagement Campaigns To Boost ASO
Quickly Send Targeted Traffic To Your Optimised App Store Page To Convert Paid Traffic Into Engaged Users & New App Downloads
App Store Optimisation (ASO) and paid user acquisition go hand in hand. Pay-per-click ads can drive app installs & engagement. In addition to that, they improve your app store rankings. Each channel has a direct impact on the other. Therefore, successfully marketing your app most likely requires both.
Accordingly, mobile app advertising campaigns target potential customers and ask them to install your app or game. In turn, app installs increase your total downloads ranking factor.
In fact, the downloads you generate from a successful app install advertising campaign will contribute to your download velocity and your app ranking in the app store.
On the other hand, ASO helps to increase your app installs campaign conversion rate and reduces your acquisition cost.
Plus, an app engagement campaign gets existing users to take action in your app. That signals to the app store and boosts your engagement rate when your in-app events turn into in-app actions.
To encourage app installs and enhance your app engagement, you can advertise your app or game in Google Play and Apple App Store. Also, you can run paid promotions outside of the app stores.
You can run apple search ads, google app campaigns, and social media ads on Facebook, Twitter and TikTok. Plus, other channels like Microsoft and Yahoo. All to increase your advertising objective of app installs or in-app events.
Exploit App Campaigns To Enrich ASO
As it is often said, the worst number in business is one; having one customer or using one media to generate leads and customers. If that tap suddenly switches off, you are in trouble.
An example is Apple's recent change to its cookie policy. Now, users have to consent to Facebook tracking them. As a result, that directly affected Facebook's ability to serve ads because two-thirds of users do not want Facebook tracking them across the internet.
Consequently, Facebook is losing billions. Advertisers are seeing something like a 50% drop in ROI. So Facebook needs to adapt quickly to this new reality.
Nevertheless, paying for downloads and engagement across multiple channels, where possible, is a good move for ASO. Naturally, that depends on your budget and campaign.
With your chosen app campaign channels, you can send people to your optimised app store page to install your app. Or encourage people to use your app and make in-app purchases... sales. When you exploit app campaigns, you can manipulate your ASO ranking.
Apple Search Ads
With Apple Search Ads, people discover your app when they search in the App Store. That means you can target users when they are looking for an app or game similar to yours.
As we already know, the app stores are the largest discovery channels for users. That's why App Store Optimisation Services are in demand. Apple claims that 70% of App Store visitors use search to find their next app. 65% of all downloads happen after a search. And more than a 50% average conversion rate for search results ads.
Clearly, Apple Search Ads increase your IOS app download volume and velocity. Utilising them is a no brainer when it comes to ASO and your bottom line.
Your potential customers could see your app in the search tab with ads at the top of the suggested apps list.
Or you can attract customers as they see your promoted app or game at the top of the search results.
Either way, if you plan to reach new customers or re-engage customers, Apple Search Ads provides the tools to refine your audience.
They make advertising easy. You can automatically create ads using your crafted App Store product page and up to 35 unique ad variations from your custom product pages. All aligned with different keyword themes and audiences and seamlessly integrated with App Store Connect.
Google App Campaigns
App campaigns make it easy to promote your Android and IOS apps across Google's products. You can show your app promotion across Google Search, the Google Display Network, YouTube, Discover on Google Search, and within Google Play and other apps.
If you want to get users involved in your app, Google Ads for Apps is likely to advertise to them. Wherever your prospect or customer goes, Google App Campaigns, formally Universal App Campaigns, covers most of the internet.
Just like Apple Search Ads, Google App Campaigns make it easy. Google will use your assets from your app store listing to design various ads. The rest is automatically optimised to help users find you.
Automated ads can promote your app to new people with App Installs.
Mobile app installs ads link to your listing on Google Play or the Apple App Store. App install ads allow users to install your app directly from your ad. Google Ads automates your targeting and bidding, but you can optimise your campaign to target valuable users based on actions like in-app conversions.
Or get existing users to take action in your app with App Engagement ads. You can engage with your users and take them to a targeted landing page in your app.
With App campaigns for engagement, you can:
- Re-engage people who haven't used your app or game for a while
- Target high-value people that haven’t paid or purchased in a while
- Drive in-app purchases for your product or service
- Remind people with items in their cart to complete check-out
- Re-engage people who have installed your app, but haven’t opened or used it yet
- Promote a live event or sale
App campaigns for engagement may help you improve customer retention and long term revenue for your app by increasing your active users, generating sales, and reducing churn.
Also, you can pre-launch your Android app to get excited new users with a pre-registration campaign. To the app store, it looks like people care about your release. It's as if people have been waiting for the launch
Overall, App Ads Campaigns can drive app store ranking factors that help to make your app or game ubiquitous in the App Stores. Unlike SEO, advertising your app or game directly affects your ASO. As you drive up those app store ranking factors through paid media, your app store rank is pushed up too.
