Business Marketing Strategy

5 Steps To Building & Optimising
An Unstoppable Business

Alright, you go-getter, let’s dive headfirst into the business marketing whirlwind. Once, it was all about TV, radio, and print ads, but haven't times changed! We’re living in a digital age, and the savvy marketer knows how to swim with the tide.

Today, the big dogs, the global brands and advertising hotshots, are all playing the direct response game. They’re not just shouting out into the void and hoping their prospect hears them – no, no, they’re sending out targeted messages and getting responses. It’s no longer just about being seen; it’s about being heard and starting a conversation.

So, what’s the secret, you ask? Well, it’s the progression of digital marketing. It’s the grand stage where you test your mettle, measure your impact, and move with the momentum. It’s where brand marketing meets direct response, and let me tell you, when these two dance, they light up the floor. It’s the kind of tango winning hearts and minds for decades.

Now, listen up, because this is important. Every business, small or big, beginner or veteran, needs to have their finger on the pulse. You gotta know what works and what doesn’t. Craft those sharp, compelling messages that don’t just tickle the ears but beat those drums. Make your audience sit up and take notice.

Don’t be afraid to explore the uncharted territories. Test the waters, change course if you have to, and evolve your creative strategy. Because the only constant in this game is change.

And as you start seeing those results, as you notice your numbers improving, you’ll see that sweet, sweet ROI. It’s not just about the money. It’s about knowing your investment of blood, sweat, and tears is paying off. It’s about the thrill of seeing your business grow and become an unstoppable force.

So, strap in and get ready. The journey to building and optimising your business is a wild ride, but is it worth it!

The naked truth is, that unearthing marketing strategies that actually work is no walk in the park. It demands burrowing deep into the psyche of your customer, tailoring messages that resonate, and blending them into your strategy. This calls for a potent cocktail of marketing, advertising, and sales know-how and experience. And let’s face it, with the whirlwind of activities swirling around in your business, it’s easy to find yourself short on time to learn and strategise. But hold on tight…

...Today, The Game Changes For You

I’ve gone ahead and distilled this complex system into 5 easy-to-digest steps. In no time, you’ll have all the secrets on:

• How humble businesses metamorphose into colossal multinational corporations.
• How mere products sprout wings and become global brands that dominate the market.

Armed with this potent information, you’ll be well-equipped to steer your business to dizzy heights using the same tactics and strategies that have set many apart.

It doesn’t matter where you find yourself on the business journey - whether you’re nurturing a fledgling start-up, managing a cherished family business, expanding nationally or internationally, or exploring new avenues of growth. Right here, you will uncover the proven system that has birthed countless household names. So brace yourself, because we’re about to take off!

You’ll soon discover, this blueprint operates seamlessly in every sector, irrespective of its nature. It’s like a universal key, unlocking the door to business marketing success. Allow this page to be your manual, guiding you in a structured manner, and leading you to the top of the business marketing mountain. It’s time to stop placing your dreams in the basket of the newest marketing gadget, and begin…

Constructing Your Marketing Empire

This is the precise strategy employed by giants like Virgin, Merrill Lynch, Palmolive, and Domino’s Pizza - they effectively dominated their respective markets and set themselves apart from their competitors… and skyrocketed to success.

No, it’s not rocket science.

It all starts at square one. Engage in the game they played to flourish and expand. Implement the identical system they used to erect their business empires.

Sophisticated Marketing System

Step 1 - Connect A Consumer Need To Your Product Or Service, And Close With A Proven Sales Technique

This is where we spark a fire and start fanning those flames. But you can’t play the same game as every Tom, Dick, and Harry in your industry. If you do, you’re likely just throwing cash on the fire.

Instead, you’ve got to be smarter. You’ve got to stand out. You’ve got to grab your potential customer’s attention and hold onto it like a bulldog with a bone. And how do you do that? 

Find Your Hook To Land A Prize Customer

Now, we’re not talking about rubber ducks here, we’re talking about live ones. And to catch a live duck, you need the right bait. Something enticing, something irresistible. Something your potential customer just can’t say no to.

To find that perfect bait, you need to understand your customer. Know them inside and out. Know their needs, their desires, their fears, and their dreams. Once you’ve got that down, use that information to develop your hook.

Connect that hook to your product or service, and then reel them in with a proven sales technique. Remember, it’s not about selling a product, it’s about providing a solution. Show them how your product or service can meet their needs, solve their problems, and make their dreams come true.

And if you can do that, you won’t just have a customer, you’ll have a raving fan.

So, get those cogs turning, find your hook, and start reeling in those prize customers.

Domino's hooked pizza lovers. They didn’t just sell pizza, they sold convenience and assurance. They knew what people wanted...

Hot fresh pizza delivered in 30 minutes or less, Guaranteed.

That sales technique transformed a failing business. The promise of a hot meal, delivered quickly, was a game changer. It wasn’t about the pizza anymore. It was about the experience, the reliability, the guarantee.

Anyone can make soap, but it takes a genius to sell it.

A simple product, given a royal treatment, and abracadabra! It was no longer just a soap, it was a beauty secret of queens. And women flocked to stores, eager to share in this ancient beauty secret. The strategy was brilliant. They didn’t just advertise soap, they advertised a lifestyle, a desire, a dream. They generated desire by telling women that Cleopatra and Roman beauties used palm oil and olive oil.

And just like that, Palmolive became a household name, a leading soap distributed across the world. The genius was not in the product, it was in the sale.

These strategies are not just about selling products. They’re about understanding human nature, identifying problems, and offering irresistible solutions. They’re about connecting, resonating, and creating a relationship with the customer.

And that, my friend, is the secret to successful selling. See beyond the product, understand your customers, and make them an offer they can’t refuse. Whether it’s soap or pizza, the principles remain the same. The product doesn’t make the sale, the story does. And in the end, the real success isn’t in the product, it’s in the sale.

Step 2 - Promote A FREE Lead Generating Offer Or Make A Direct Sale?

So, it’s time to make a choice. Do you want to reel in your prospect with a FREE, irresistible offer, or do you want to dive into the deep end and make a direct sale? There’s no clear-cut answer - some markets are more knowledgeable, others more suspicious. And let’s not forget the platform you’re using - traditional media can be a different beast compared to the digital world.

But don’t be fooled. Whether it’s a freebie or a full-priced sale, you’re still selling. There’s a transaction happening. You’re trying to persuade someone to swap their time, their attention, or their money for what you’ve got. So do yourself a favour - make it easy for them to say yes. Make it so simple they’d have to be a fool to turn you down.

And it doesn’t matter if you’re starting with a free offer or going straight for the sale. You’re going to need to deliver an overwhelming amount of value, an avalanche of content that convinces your prospect they’re making the right choice. Remember, you’re not just selling a product or a service. You’re selling a solution, an experience, a promise of better things to come. So don’t hold back. Give them everything you’ve got.

Richard Branson, the radical entrepreneur and billionaire, started his Virgin empire from scratch. And how did he do it? Through the magic of direct sales and mail order. He started by selling cut-price records, hitting the music enthusiasts with offers they couldn’t resist, offers they would be crazy to turn down. And he didn’t stop there. He sold to these fanatics, hitting them with deals again and again, making them lifelong customers.

Before you could even blink, he was opening a record shop on the most iconic street in London - Oxford Street. His humble mail-order service had transformed into a physical retail experience, the beginning of his Virgin empire. You see, he understood the power of direct marketing and the immense potential it had to scale a business rapidly.

And then there’s Merrill Lynch. These guys started offering a free info package. Yes, you heard it right, ‘FREE’. They used long-copy space adverts to generate leads, to draw in potential customers. What were they offering? The insider’s scoop on the financial industry, knowledge that was considered valuable, almost sacred. They gave people an inside look, a chance to be part of something big, something lucrative.

And guess what? They took it right to the bank. They leveraged direct marketing, and used it to scale their business to increase their reach. Before they adopted this technique, they were just another name in the vast financial world, lost among the giants. But with direct marketing, they carved out a name for themselves, they made themselves known.

Step 3 - Getting In Front Of Your Potential Customer

But, I want you to remember, the business roller coaster is not only about the thrill. It’s about the journey, the experience, and what you learn. It’s about the butterflies you feel as you climb the steep slope, the adrenaline rush as you hurtle down, and the satisfaction after you’ve survived the twists and turns. That’s your business. That’s your marketing campaign.

Sure, you’ll have times when your campaign doesn’t bring in the desired results. You might even feel like you’re in the dark, with no idea of what’s next. But remember, it’s all part of the process. It’s the grind, it’s the hustle, it’s the learning curve.

You see, to convert prospects into buyers is not a magical process. It’s not about waving a wand and having an influx of orders. It’s about understanding your customers, their needs, their desires, and their problems. It’s about providing them with solutions and stimulation that exceed their expectations.

And remember, your business is not a one-time roller coaster ride. It’s a theme park. It’s about staying in the game, learning from your mistakes, tweaking your strategies, and constantly striving for better results.

As for those business owners who are hesitant to invest in media, let me tell you this - fear of failure is the biggest failure. You can’t expect to win the lottery if you don’t buy a ticket. Test, tweak, and test again. Don’t let a few bumps along the way deter you.

So strap in, hold on tight, and enjoy the ride. The thrill of success is waiting for you on the other side. Just remember, the key to a successful campaign is not about going all-in blindly, but about making informed decisions backed by data and experience. Get in line and test and tweak those theme park rides.

The Formula Rossa ride of media is paid digital advertising. The power lies in its speed and versatility. You can put your campaign ideas to the test in real-time, and best of all, it doesn’t require an excessive budget. With just a few hundred pounds, you can assess the effectiveness of your marketing strategies, rather than flushing thousands down the drain each month on SEO and print media.

Once you’ve got a winning campaign on your hands, that’s when the real fun begins. Roll it out across multimedia platforms and keep an eagle’s eye on the results. Let the data guide you.

Driving Traffic For Conversions

Here’s where we shift gears. Now, we’re not just talking about testing, but about leveraging the power of multimedia. Imagine your brand, your message, everywhere your prospects turn. It’s a powerful image, isn’t it? The magic number here is 7 - seen seven times, and your prospects are far more likely to respond to your marketing efforts.

But the journey doesn’t end there. You need to keep them hooked with a seamless user experience. This is how you turn curious prospects into loyal buyers and enrich your conversion rate.

To make this happen, you can’t afford to ignore any traditional media or digital marketing methods. Use them all. Each one is a ride in your theme park, ready to excite at the right time.

Step 4 - Follow-Up Optimisation & Conversion

Allow me to take you further down the rabbit hole. You see, in this crazy world, not every Tom, Dick, or Harry who stumbles upon your business, gives you a call, or visits your website is going to whip out their wallet and buy. Quite the contrary. Most will vanish into thin air, never to grace your presence again.

This, to put it mildly, is a disaster.

Consider this - most folks don’t buy on their first encounter with your offer. Now, doesn’t it just make sense to reach out to them again?

That’s why you absolutely must have an automatic system in place to catch their details, keep tabs on them, and follow up with the tenacity of a bulldog to make that sale.

Now, I know it’s a tall order. And trust me, most businesses would rather wrestle a grizzly than tackle this beast. But you need to react differently. You need the capability to reach out and touch your customers and prospective customers. And you’ve got to have something juicy to offer… something they’re chomping at the bit to get.

This could be a freebie or a low-cost offer for potential customers. Or it might be your main product or service. The point is, you’ve got to have something that tickles their fancy.

Once you’ve got this, you can roll out an automated follow-up sequence. It could be digital, physical, or a mix of both. The medium doesn’t matter. What matters is that you’re staying in touch, making that sale, and exponentially increasing your turnover.

Step 5 - Maximise Customer Value: An Art and a Science

There’s no two ways about it. This is the golden goose of your business. Nail this, and you’ve pretty much got a license to print money.

New customers, they’re the glitzy, glamorous stars of the show. They’re the ones everyone’s chasing after, trying to woo with their best pick-up lines and flashy deals. But once you’ve got them hooked, that’s when the real game begins. The goal is to not just keep them, but turn them into your biggest fans. Get them to come back, again and again, and make them feel like the VIPs they are, each time parting with a little bit more of their hard-earned cash.

This is how you grow your business. By increasing the number of transactions per customer and by pushing up the average transaction value per customer.

I hope you’re not just a one-trick pony with a single product or service to offer. If you are, you better make sure that every sale leaves a nice, fat profit in your pocket. Because, let’s face it, marketing is not cheap.

Sadly, many businesses are like hamsters on a wheel, running in circles, hoping for a miracle. Hoping that someone will walk in off the street and make a purchase. Hoping that their existing customers will renew their contracts. But hope is not a strategy. They do nothing to actively enhance the value of each customer. They’re leaving money on the table, and they don’t even know it.

Now, brace yourself, because what I’m about to share with you is the real game changer. By funnelling your business through a meticulously crafted marketing system, you’re not just making a one-off sale. You’re establishing a foundation for a long-term relationship with your customers, a relationship that will keep them coming back to you time and time again.

Let’s talk about strategies. Not just any strategies, but those proven, tested, and effective ones that can keep the conversation going with your customers. Yes, you heard that right! We’re not just closing a deal, we’re setting the stage for an ongoing dialogue, a rapport, if you will.

This kind of communication strategy is what will set you apart from the crowd, make your business stand out, and allow you to increase both the frequency and value of transactions. It’s not rocket science, but it does require finesse, a keen understanding of your customer’s needs, and a commitment to delivering value at every turn.

So, prepare to roll up your sleeves and dive headfirst into the world of sophisticated, relentless, and ultimately rewarding marketing. You’re not just running a business, you’re building an empire. Now, let’s get to it!