Direct Response Marketing
Compel A Response From Your Target Audience & Turn Prospects Into Customers
While people often express direct response marketing as salesmanship in print, marketers use the technique across all mediums.
As such, direct marketing induces a measurable response and encourages a prospect or customer to take action.
For best results, the market is segmented, and the message is personalised to the prospect, lead and customer.
In contrast, advertising was a mass media broadcasting effort until the rise of internet marketing and digital marketing. Today, brand marketing and advertising use many of the same tools to measure their return on investment.
Some say direct response marketing lacks focus on building relationships with prospects and seeks to turn prospects into customers in one step.
That is the complete opposite of direct response marketing.
The foundation of direct response is salesmanship. That means you build rapport with your prospect and move them closer to a buying decision.
It's like having a conversation with a friend. Sometimes you can excite them in one message, depending on the product or service.
Other times it may take a multi-step approach with nudges and convincing. It all depends on their awareness and the point they are at in the buying process.
The great thing about direct marketing is with timeless direct response principles and online marketing, you can test small and fast to measure results.
Use target marketing to generate business, increase the awareness of your brand or product or service, and make sales.